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The Business Model Innovation Lab
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The BMI Lab is a spin-off of the University of St.Gallen. We are the creator of the St.Gallen Business Model Navigator methodology – the result of a three-year research study and the analysis of more than 250 business model innovations.
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Start Business Model Innovation
In our workshops, you learn how to apply the Business Model Navigator to revolutionize your business model.
Implement Innovation Projects
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We put our experience to work for you, helping you successfully to develop, test, and implement business model innovations.
Build Innovation Culture
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We train your people in innovation and entrepreneurship in order to change the mind-set and culture of your organization.
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Defining business models
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Defining a business model requires a framework to address the basic elements that make it. In BMI Lab we have developed an analysis framework, which shows the four key elements we need to keep in mind: Who?, What?, How?, and Why?.